Made to Stick: Why Some Ideas Survive and Others Die
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
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Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
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Founders at Work: Stories of Startups' Early Days
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Crossing the Chasm
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Term Sheets & Valuations - A Line by Line Look at the Intricacies of Venture Capital Term Sheets & Valuations (Bigwig Briefs)
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Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
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The Four Steps to the Epiphany
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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
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Angel Investing: Matching Startup Funds with Startup Companies -- A Guide for Entrepreneurs, Individual Investors, and Venture Capitalists
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High Tech Start Up, Revised and Updated: The Complete Handbook For Creating Successful New High Tech Companies
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Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur (2nd Edition)
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Marketing Warfare
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Marketing Warfare: 20th Anniversary Edition
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The Startup Company Bible For Entrepreneurs: The Complete Guide For Building Successful Companies And Raising Venture Capital
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Competition Demystified : A Radically Simplified Approach to Business Strategy
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Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution
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Buzzmarketing: Get People to Talk About Your Stuff
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A Good Hard Kick in the Ass: Basic Training for Entrepreneurs
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Hardball: Are You Playing to Play or Playing to Win
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Competition Demystified: A Radically Simplified Approach to Business Strategy
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Bootstrap: Lessons Learned Building a Successful Company from Scratch
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Startup: A Silicon Valley Adventure
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Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
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Buzzmarketing: Get People to Talk About Your Stuff
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High-tech Ventures: The Guide For Entrepreneurial Success
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Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures
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Entrepreneur America: Lessons from Inside Rob Ryan's High-Tech Start-Up Boot Camp
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Winners Take All - The 9 Fundamental Rules of High Tech Strategy
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