The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Author: Seth Godin
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Purple Cow: Transform Your Business by Being Remarkable
Author: Seth Godin
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Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Author: Seth Godin
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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Author: Seth Godin
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Word of Mouth Marketing: How Smart Companies Get People Talking
Author: Andy Sernovitz
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Author: Seth Godin
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The Big Red Fez: How To Make Any Web Site Better
Author: Seth Godin
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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Author: The Group of 33
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Free Prize Inside!: The Next Big Marketing Idea
Author: Seth Godin
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The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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Unleashing the Ideavirus
Author: Seth Godin
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The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable
Author: The Group of 33
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The Anatomy of Buzz: How to Create Word of Mouth Marketing
Author: Emanuel Rosen
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If You`re Clueless about Starting Your Own Business (If You`re Clueless)
Author: Seth Godin
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UNLEASHING THE IDEAVIRUS
Author: Seth Godin
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Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company
Author: Seth Godin
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