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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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The Fall of Advertising and the Rise of PR
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Building Strong Brands
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Marketing Warfare
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Positioning: The Battle for Your Mind
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Differentiate or Die: Survival in Our Era of Killer Competition
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Bottom-up Marketing
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The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
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Focus : The Future of Your Company Depends on It (HarperBusiness Essentials)
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